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T Minus 2 Days: Top secret conversation REVEALED

Well, folks, it’s T minus 2 days til L-day. Launch, that is. Which is on Monday. Today is Saturday. Yes. Your freckle team is hard at work, burning the proverbial midnight oil! We use Campfire to stay...

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The night before launch

The night before launch And all through the office Keyboards were heard Seeking rhymes for “office” Office? Office! There’s naught a word … that rhymes with “office” Maybe not. There goes the attempt...

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We’re live.

We’ve launched. No fan fare. No trumpets. Just a bottle of champagne, a little Daft Punk, cap deploy, and us. Welcome. A couple notes: We can’t accept Amex right now. Sorry. There’s a story here, we’ll...

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On-the-fly FAQ edition #1

We have no FAQ page yet because we didn’t know what the genuine frequently asked questions would be, and by gosh do we hate fake FAQs. Anyway, questions/comments/what-have-you: You look very nice, but...

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Ecommerce Stuff Nobody Tells You

Well, we’ve solved our latest credit card validation problem and it seems like a good time to give a quick recap of the lessons we’ve learned during this whole sordid process. Things that nobody...

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On 600 signups

Today we’re on track to whiz by the 600 accounts mark. This is by far faster than we were expecting, with the low-key launch that we’d planned. Imagine: at least 600 people have come to our site,...

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Stats week 1: What a lovely long tail you have!

Before we launched, I made a prediction to the rest of the team—Thomas, Dieter and Joe—that the majority of our traffic, and thus our market, would be American. Well, I can admit when I’m wrong. Hooray...

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What to expect when you’re expecting… to launch your product

It’s two weeks since we launched freckle to the public. I know, now, what it feels like to have a small child. Perhaps I am a wee bit melodramatic (some might say “whiny”). Actual parents of small...

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Ringing in the New Year as small biz honchos, indies, & moonlighters

Yay, it’s that time of year again! That time of year when the year’s almost run out, the time of year to look back on the past 12 months and beat ourselves up for not following through with the...

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